Your Child's Privacy and Safety is Our Foundation

Enterprise-Level Security

Wiillow is implementing enterprise-level security designed for families and schools.

What We Collect and Why

Essential for Personalization:

• Child's first name and age for appropriate responses

• Conversation themes and emotional responses (fully anonymized)

• Activity completion and progress patterns

What We Never Collect:

• Full names, addresses, or contact information

• School names, teacher information, or academic records

• Biometric data, photos, or detailed personal information

• Location data, device identifiers, or browsing history

• Any information not directly related to emotional learning

How We Protect Your Child

Data Encryption: All information encrypted both in transit and at rest

No Third-Party Sharing: Child data never shared with advertisers, marketers, or external companies

Ad-Free Environment: No advertisements, pop-ups, tracking pixels, or commercial content

Content Safety: Every conversation reviewed by licensed child development experts

Parental Control: Parents maintain complete control over accounts, data, and access

Regular Security Audits: Ongoing third-party security assessments and updates

AI Safety and Therapeutic Standards

Our conversational AI includes multiple safety layers designed specifically for children:

• Responses trained exclusively on child-appropriate emotional support content

• No ability to access external websites, social media, or outside contact

• Conversations limited to emotional learning, skill-building, and positive reinforcement

• Human oversight of all AI training data and response patterns

• Regular review by child psychologists and educational experts